Coca Cola: Drink less more often

Coke 6 pack

With its new advertising theme, Coca Cola seeks to link itself to moderation and also acceptance as a healthy drink.  Whatever that argument is in terms of a degree of being appropriate, Coca Cola has to shift with the market in order to prosper and live well.  Staying in the public mind is very important.  Staying in the public favour is also important.  In an age when trends come and go more quickly, every brand name is at risk.  The chart below is cast for the date, January 14th, when the new Coca Cola advertisements were released and reported on the TV news.


In this advanced Moon-to-Sun Return, set for Jan. 14th, 2013, we immediately note the t/Moon & t/Neptune on the Desc. angle:  an illusion (Neptune) is presented to the public (Moon).  Ideas, as advertising, can be viewed as an illusion or as a story.  The Moon is representative of the public as well as more personal concepts.

t/Sun (Coca Cola’s present self-interests) conjoins t/Mercury (the message of those self-interests) and opposes n/N.Node and n/Moon in the 11th:  Coca Cola seeks to link its message to an association (N.Node) in the public mind (n/Moon).

t/PoF (at 18 Libra) broadly squares n/Pluto and t/Mercury from the 2nd house: “Chance and change” relating to one’s resources and value may be challenged by how well the message is received.  n/Mars at the IC angle points to the aggressiveness of the company’s new push to keep Coca Cola, the beverage, within the public’s new ideas of what health is.  With t/Jupiter near the chart’s MC angle, this advertisement should be a positive one for Coca Cola.

Now, this is not an earth-shaking chart or a huge event, but this chart is a fine example of how we can look at mundane and minor events that occur every day in every area of our lives.  I find it helpful to take note of almost any news theme that can have a “birth date” and time attached to it, and to then run a chart or two to see what is displayed.  I learn so much from being curious.  Dave

In the next posting we will need to go back to Lance Armstrong and review his recent news-worthy activities plus his natal chart to explain his current actions.


About dadsnook

Dave has been exploring cyclic astrology since the mid-1970's. CYCLIC astrology utilizes both Return charts and planetary-pair cycles for short-term prediction. These practices and four years of archived material are available for study or reading at A new book, Personal Prediction ISBN 978-9-615-63033-5, has been published and the MC-Solar Cycle technique is now supported through a recognized software provider so that all students and practicing astrologers can apply these techniques for their own use. Recently, Dave has been exploring a new charting format:, transiting Moon to natal Sun Return charts. These moon-sun returns show how see seek to maintain or deal with change in our lives. A book is expected to be released in 2015. Contact Dave for details at Dave is a retired business systems analyst and automation systems engineer, enjoys woodcarving and tarot in addition to astrology.
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